Details

Marketing Book


Marketing Book



von: Susan Hart

71,99 €

Verlag: Taylor & Francis
Format: PDF
Veröffentl.: 10.09.2008
ISBN/EAN: 9781136356858
Sprache: englisch
Anzahl Seiten: 688

DRM-geschütztes eBook, Sie benötigen z.B. Adobe Digital Editions und eine Adobe ID zum Lesen.

Beschreibungen

The 6th edition of the best-selling Marketing Book has been extensively updated to reflect changes and trends in current marketing thinking and practice. Taking into account the emergence of new subjects and new authorities, Michael Baker and the new co-editor Susan Hart have overhauled the contents and contributor lists of the previous edition to ensure this volume addresses all the necessary themes for the modern marketer. In particular, the 'Marketing Book' now looks at broader range of international issues with a broader group of international contributors. Based, as in previous editions, on seminal articles form thought leaders in each subject the 'Marketing Book 6th edition' is bursting with salient articles. It amounts to an all-embracing one-volume companion to modern marketing thought, ideal for all students of marketing.

Diese Produkte könnten Sie auch interessieren:

FUTUR
FUTUR
von: Lorenzo Garry, Jennifer Oskam
ZIP ebook
15,99 €
Changement
Changement
von: Andrew Miller, Lea Jolly
ZIP ebook
15,99 €
Prove It
Prove It
von: Melanie Deziel, Phil M. Jones
ZIP ebook
10,99 €