Details

Marketing and Outreach for the Academic Library


Marketing and Outreach for the Academic Library

New Approaches and Initiatives
Creating the 21st-Century Academic Library, Band 7

von: Bradford Lee Eden

57,99 €

Verlag: Rowman & Littlefield Publishers
Format: EPUB
Veröffentl.: 12.05.2016
ISBN/EAN: 9781442262553
Sprache: englisch
Anzahl Seiten: 164

DRM-geschütztes eBook, Sie benötigen z.B. Adobe Digital Editions und eine Adobe ID zum Lesen.

Beschreibungen

<span><span>Volume 7 of the series Creating the 21st-Century Academic Library is focused on new approaches and initiatives in marketing the academic library, as well as the importance of outreach through partnerships and collaborations both internal and external to the library. Implementation of social media strategies, the use of library spaces for collaboration and inspiration, planning events and extravaganzas in the library, librarians as event coordinators and user-centered programming, the delivery of library services through digital engagement, using Instagram to create a library character for the YouTube generation, using workshops to promote digital library services, an examination of the new librarianship paradigm, the process of marketing and constructing a digital collection based on U.S. Highway 89 and the Intermountain West, and how librarians at Loyola University New Orleans have embedded their expertise and practice into their university culture, are the primary topics in this book.</span></span>
<span><span> Volume 7 of the series Creating the 21st-Century Academic Library is focused on new approaches and initiatives in marketing the academic library, as well as the importance of outreach through partnerships and collaborations both internal and external to the library. </span></span>
<span><span>Introduction</span></span>
<br>
<br>
<span><span>Chapter 1 Making social media worth it: planning and implementation for a small institution</span></span>
<br>
<span><span>Kaela Casey, Laura Worden</span></span>
<br>
<br>
<span><span>Chapter 2 Library spaces: inspiration and collaboration</span></span>
<br>
<span><span>Susan Van Alstyne</span></span>
<br>
<br>
<span><span>Chapter 3 Events and extravaganzas at Cunningham Memorial Library</span></span>
<br>
<span><span>Karen Evans</span></span>
<br>
<br>
<span><span>Chapter 4 Librarians as event coordinators: building partnerships and engagement through user-centered programs</span></span>
<br>
<span><span>Joe Clark</span></span>
<br>
<br>
<span><span>Chapter 5 Digital engagement in delivering library services: a case study from the State Library of New South Wales</span></span>
<br>
<span><span>Kathryn Barwick, Mylee Joseph</span></span>
<br>
<br>
<span><span>Chapter 6 From idea to Instagram: how an academic library marketing committee created a character for the YouTube generation</span></span>
<br>
<span><span>Joyce Garczynski, Laksamee Putnam, Lisa Woznicki</span></span>
<br>
<br>
<span><span>Chapter 7 Promoting digital library services through workshops</span></span>
<br>
<span><span>Tracy C. Bergstrom, Alexander Papson</span></span>
<br>
<br>
<span><span>Chapter 8 It’s the end of the world as we know it… or is it? Looking beyond the new librarianship paradigm</span></span>
<br>
<span><span> Rebecca Parker, Dana McKay</span></span>
<br>
<br>
<span><span>Chapter 9 Embedded Librarians: Case Studies from Loyola University New Orleans</span></span>
<br>
<span><span>Teri Gallaway, Elizabeth Kelly, Brian Sullivan, Malia Willey</span></span>
<br>
<br>
<span><span>Chapter 10 Democratizing Digital: The Highway 89 Digital Collection and the Promise of Inclusive Online Collaboration</span></span>
<br>
<span><span>Brad Cole, Clint Pumphrey, Liz Woolcott</span></span>
<br>
<br>
<br>
<span><span>Index</span></span>
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<span><span>About the Editor and Contributors</span></span>
<span><span>Bradford Lee Eden </span><span>is Dean of Library Services at Valparaiso University. He is editor of </span><span>OCLC Systems &amp; Services: Digital Library Perspectives International; The Bottom Line: Managing Library Finances;</span><span>Library Leadership &amp; Management</span><span>, the journal of the Library Leadership &amp; Management Association (LLAMA) within the American Library Association; and </span><span>The Journal of Tolkien Research</span><span>, a new, open-access peer-reviewed journal. He is also on the editorial boards of </span><span>Library Hi Tech, Advances in Library Administration and Organization, and The Journal of Film Music</span></span>

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