Details

Like, Comment, Share, Buy


Like, Comment, Share, Buy

The Beginner's Guide to Marketing Your Business with Video Storytelling
1. Aufl.

von: Jonathan Creek

12,99 €

Verlag: Wiley
Format: PDF
Veröffentl.: 17.12.2020
ISBN/EAN: 9780730390046
Sprache: englisch
Anzahl Seiten: 208

DRM-geschütztes eBook, Sie benötigen z.B. Adobe Digital Editions und eine Adobe ID zum Lesen.

Beschreibungen

<p><b>Take your video marketing to the next level with this practical and insightful resource</b></p> <p><i>Like, Comment, Share, Buy: The Beginner's Guide to Marketing Your Business With Video Storytelling</i> delivers powerful and actionable strategies to move your company's brand to the forefront of your customers' imaginations. Celebrated author, speaker, journalist, and consultant Jonathan Creek explains why video is the most impactful medium in which to market online and how you can leverage it for maximum benefit.</p> <p>Providing a fully interactive experience for readers through the book's video companion app, <i>Like, Comment, Share, Buy</i> contains an approachable and comprehensive method to unlock the power of online video and discusses topics like:</p> <ul> <li>How to make social media videos with just your smartphone</li> <li>The formula to creating contagious, compelling and viral content</li> <li>The scientific research underlying the author’s approaches to social media</li> <li>The tools and tips to marketing your small business on social media</li> </ul> <p>Perfect for social-media savvy entrepreneurs, small business owners, marketing managers, and advertising agents, <i>Like, Comment, Share, Buy</i> provides a compelling message that deserves to be heard by anyone hoping to increase their online and offline profile.</p>
<p>Foreword ix</p> <p>Author’s note xv</p> <p><b>Part I: Videology: The study of video and human behaviour 1</b></p> <p>1 The struggle for attention 5</p> <p>2 Content is King? 21</p> <p>3 Sharing: A modern-day mystery 31</p> <p>4 Context: Pixels with purpose 45</p> <p>5 Likes, Comments, Action 63</p> <p><b>Part II: The Virable formula: Unlocking your Viral DNA 73</b></p> <p>6 Stay on target 77</p> <p>7 Brand story clarity 91</p> <p>8 Rules of engagement 107</p> <p>9 The art and science of storytelling 115</p> <p>10 Emotional buy-in 139</p> <p>11 Triggered 159</p> <p>Conclusion 173</p> <p>The Virable framework 177</p> <p>About the author 179</p> <p>Index 181</p>
<p><b>Jonathan Creek</b> is an award-winning investigative journalist, trusted consultant and TED speaker. Jonathan is considered a leading expert in mass consumption media, communications and brand storytelling.
<p><b>What makes a video go viral? Is it the star power? Is it the production values? Or is it something else entirely?</b> <p><i>Like, Comment, Share, Buy</i> reveals the proven strategies for creating powerful marketing videos for social media—videos that will grab your customers' attention and call them to take action, whether it be to share or buy your product.<i></i> <p><b>Making a video go viral isn't some dark art that costs a bomb, but it does take careful thought and planning.</b> <p>By unpacking the art of video storytelling and revealing trade secrets, author Jonathan Creek will show you how to make video that fits your brand and your audience on any budget. <p><b>Discover how to:</b> <ul> <li>make engaging videos that drive business results</li> <li>create contagious content as unique as your company</li> <li>produce and publish your videos</li> <li>dissect videos to understand their success</li> <li>practice and apply your video marketing knowledge.</li> </ul> <p>The appetite for compelling videos on social media is growing by the day. <i>Like, Comment, Share, Buy</i> is the essential guide to harnessing psychology to make videos that effectively market your products and ideas.

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