Details
The Unauthorized Guide To Doing Business the Duncan Bannatyne Way
10 Secrets of the Rags to Riches Dragon1. Aufl.
9,99 € |
|
Verlag: | Wiley |
Format: | EPUB |
Veröffentl.: | 15.06.2010 |
ISBN/EAN: | 9780857080219 |
Sprache: | englisch |
Anzahl Seiten: | 176 |
DRM-geschütztes eBook, Sie benötigen z.B. Adobe Digital Editions und eine Adobe ID zum Lesen.
Beschreibungen
Straight-talking <i>Dragons' Den</i> star, Duncan Bannatyne, started it all with a single ice cream van and now manages a portfolio of leisure businesses and a high profile media career. So how did one of the UK's most successful serial entrepreneurs go from trouble-making schoolboy to OBE; from unemployment benefit claimant to multi-millionaire? <p><b>The Unauthorized Guide to Doing Business the Duncan Bannatune Way</b> draws out the universal lessons from Duncan Bannatyne's remarkable success and identifies 10 strategies for running a business that can be applied to any business or career:</p> <ol> <li>Anyone can do it</li> <li>Know yourself and fill in the gaps</li> <li>The right ideas are everywhere you look</li> <li>Don't skimp on the research</li> <li>Plan your enterprise</li> <li>Never mind the atrium!</li> <li>Have the right people by your side</li> <li>Make money, expand rapidly, then make more money</li> <li>Put your name over the door</li> <li>Give it all away before you die</li> </ol> <p>Want to be the best? The secrets of phenomenal success are in your hands.</p> <p>Check out the other <b>Unauthorized Guides</b> in this series: <b>Richard Branson</b>; <b>Alan Sugar</b>; <b>Jamie Oliver</b>; <b>Bill Gates</b>; and <b>Philip Green</b>.</p>
Acknowledgements. <p><b>The Life and Times of Duncan Bannatyne.</b></p> <p><b>One: Anyone Can Do It.</b></p> <p>…As long as you're determined, work hard and take responsibility for your company.</p> <p><b>Two: Know Yourself and Fill in the Gaps.</b></p> <p>Do your SWOT test and build your business around your strengths. Employ people with the skills and attributes you’re lacking.</p> <p><b>Three: The Right Ideas Are Everywhere You Look.</b></p> <p>Take the Government’s shilling and build businesses the Government’s paying for; there are advantages to red tape. Change brings opportunity to quick-thinking, fl exible entrepreneurs.</p> <p><b>Four: Don't Skimp on the Research.</b></p> <p>From ice cream to hotels and fi tness centres, children's nurseries and radio stations – if you do your research right, you can make them all successful.</p> <p><b>Five: Plan Your Enterprise.</b></p> <p>From the back of the fag packet calculation to the big picture – plan, plan, plan.</p> <p><b>Six: Never Mind the Atrium!</b></p> <p>It's all about location, location, location. Build in the right place and use all your space eff ectively.</p> <p><b>Seven: Have the Right People by Your Side.</b></p> <p>Employ the right people – they’re your key to success. Pay bonuses, train good staff and promote internally, but above all – learn to delegate.</p> <p><b>Eight: Make Money, Expand Rapidly, Then Make More Money.</b></p> <p>A lot of nurturing and even more debt grows businesses. Borrow and make more money. Check out the competition and buy them out. Invest in other business ideas.</p> <p><b>Nine: Put Your Name Over the Door.</b></p> <p>It's your name on the line and you can't aff ord to get it wrong. Your brand and reputation keep the customers coming back, whether it’s 99s or fi tness centres.</p> <p><b>Ten: Give It All Away Before You Die.</b></p> <p>Charity work and encouraging the next generation of entrepreneurs.</p> <p>Duncan Bannatyne and <i>BBC's Dragons' Den</i>.</p> <p>Recession? What Recession?</p> <p>The Last Word.</p> <p>Notes.</p> <p>Reading List.</p> <p>Index.</p>
<p><b>Liz Barclay</b> writes for several monthly small business magazines and wrote a personal finance column for the <i>News of the World</i>. She has presented <i>You & Yours</i> on BBC Radio 4 for ten years as well as 'Call You & Yours' and <i>Pick of the Week.</i><br />Liz's TV experience includes three series of <i>The Small Business Programme</i> and <i>The Business Hour</i> on BBC2 - programmes for people who run SMEs, drawing on the experiences of other SMEs. Liz Barclay’s radio experience spans the airwaves in the UK with <i>In Business</i> on BBC Radio 4 covering weekly business issues and <i>Work It Out</i> for BBC Radio 5 Live on employment issues.<br />As a journalist Liz also writes on personal finance and small business including <i>Moneywise, The Mail, The Express, News of the World</i> and BBC News Online Business website.</p>